SEO or Search Engine Optimization, means building
a website so that it will be discovered by
search engines. It also means designing each page
in such a way, that the site's content
will be thoroughly mapped and indexed
to keywords that potential customers
employ when seeking your products or
services. Organic SEO engagements with Lynn Group Marketing
are based on key objectives using all
appropriate techniques available to
professional search engine marketers.
Lynn Group Marketing' Organic SEO methodology
is designed to identify those steps
necessary to move quickly from planning
stages through implementation in order
to achieve tangible benefits in as short
a timeframe as possible.
Natural Search Engine Optimization Methodology
Research and Analysis
Keyword Phrase Research
Using proprietary search engine analysis tools; Lynn Group Marketing will work with you to develop the ideal set of keyword phrases for promoting your website. Lynn Group Marketing examines the content and business model of your website and cross-references that against the most relevant search terms used by web searchers.
Baseline Search Engine Traffic Report
Using your web traffic software reports or through online access Lynn Group Marketing will analyze your current natural search engine traffic statistics
Baseline Search Engine Ranking Report
Using your approved keywords we will run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic).
Competitive Analysis Report
Lynn Group Marketing will use approved keywords to run similar search engine ranking reports against your top 3-5 competitors.
Pages Indexed Report
Lynn Group Marketing will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, MSN and Ask Jeeves. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site is being indexed by various search engine spiders.
Natural Search Engine Optimization
Overview
Using our research and analysis Lynn Group Marketing will create optimization suggestions for key pages within your website.
Optimization Elements
After careful selection of relevant keyword and keyword phrases per page, Lynn Group Marketing constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:
- Examination of internal linking structure including the selection of link names and titles.
- Proper site navigation including linking strategies such as addition or modification of a site map.
- File and page name structuring.
- Write additional content if needed for your web pages
- Generate articles and press releases as needed to boost your rankings
In addition Lynn Group Marketing will closely examine web page body content, and will utilize its copywriting team to create “smart” website copy that will appeal both to the your consumer and the search engines.
Link Popularity and Link Network Quality Consulting
Company Website Network Consulting
Many times company’s internal website networks make up some of the best link acquisition potential. With Your help, Lynn Group Marketing will help outline various link opportunities, which could greatly increase the overall rankings of your website.
Your Partner Lynn Group Marketing
Lynn Group Marketing, our clients and other web properties all have the ability to link to you. Lynn Group Marketing will work with you to determine which sites are contextually best, and will help make contact with these firms through either phone or email.
Post Implementation Reporting
Rankings
Once a portion of Lynn Group Marketing’ suggestions have been implemented on your site Lynn Group Marketing will begin the reporting process. Once ranking reports begin they will continue to run on a monthly basis from the day of the month when the process began.
Traffic
Lynn Group Marketing will monitor traffic trends monthly beginning on the signature date of this SOW. Specifically, Lynn Group Marketing will be monitoring total search engine traffic and individual search engine referrers for your keywords Lynn Group Marketing will report to you these numbers on a regular basis.
Executive Summary
Lynn Group Marketing will compare baseline measurements of traffic and rankings to post implementations reports from to create the Executive Summary. This document will clearly outline search engine traffic trends, keyword trends, ranking trends, and indexing trends in both numerical and chart format. This document will clearly communicate the results of the Natural Search Engine Optimization strategy.
Account Management
Your will be assigned a dedicated account manager who is responsible for all internal and external communication. This account manager will correspond and work with the Lynn Group Marketing team to ensure all timelines are met and all deliverables are created. |
